Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten…
Marketing
How to Use Your First Ten SparkToro Searches
Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially…
How to Create a Launch Outreach List in <10 Minutes
It’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service…
SparkToro’s Finally Here
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the…
Read The Room.
When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the…
Marketing Right Now Is #$%*ing Hard.
Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared,…
Extraordinary Times Call For Extraordinary Measures
There can no longer be doubt: the majority of people in advanced economies are living through the most life-altering event of the last forty…
Avast’s Shutdown of Jumpshot Will Harm the Web and the World
Last night, I got an email from Deren Baker, Jumpshot’s CEO, informing me that the business would be winding down at the behest of…
Marketers Say Most of Google’s Public Statements Are False or Misleading
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated…
Less than Half of Google Searches Now Result in a Click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all…