SparkToro’s Finally Here
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the…
Marketing
Read The Room.
When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the…
Marketing Right Now Is #$%*ing Hard.
Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared,…
Extraordinary Times Call For Extraordinary Measures
There can no longer be doubt: the majority of people in advanced economies are living through the most life-altering event of the last forty…
Avast’s Shutdown of Jumpshot Will Harm the Web and the World
Last night, I got an email from Deren Baker, Jumpshot’s CEO, informing me that the business would be winding down at the behest of…
Marketers Say Most of Google’s Public Statements Are False or Misleading
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated…
Less than Half of Google Searches Now Result in a Click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all…
How Much of Google’s Search Traffic is Left for Anyone But Themselves?
In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot……
An Unpopular List of Marketing Trends for 2019
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping…
Google’s European Monopoly (& Shrinking Click-Through Opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties…