You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
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Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay.
I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree).
My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative…