Tag: zero-click content

Marketing

When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way

Amanda NatividadBy Amanda Natividad
“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?” I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is. When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our platform-native world. I pointed out…
Industry Marketing Psychology Tactics

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Amanda NatividadBy Amanda Natividad
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them…

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