Month: September 2018

Startups

The Powerhouses of the Internet Are Turning Hostile to Websites

Rand FishkinBy Rand Fishkin
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn’t be surprised. But, we should be prepared. Google is referring less outgoing traffic to websites for the first time in its 17 year history (at least in the US, where its…
Marketing

You’ve Got Product/Market Fit… What About Marketing/Market Fit?

Rand FishkinBy Rand Fishkin
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What’s your process? If you’re a smart, responsible, thoughtful marketer, you’ll do something like this: Step One: Figure out what chefs + restauranters pay attention…

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