Category: Marketing

Marketing Tactics

Office Hours: How to Write Influence-Driven Marketing Messaging

Amanda NatividadBy Amanda Natividad
“Where we’re going, we don’t need… roads.” Slip on your self-lacing Nike Mags, and buckle up in the DeLorean. We’re going back to 2021 to that time I (Amanda) presented on writing influence-driven marketing messaging. A lot has changed since then. AI wasn’t yet swallowing every marketing conversation whole, “zero-click” was just starting to take off, and plenty of marketers…
Marketing

Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care

Amanda NatividadBy Amanda Natividad
We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may be running two separate systems that work together to determine what shows up in the feed. One system decides whether your post should even be considered for someone’s feed. The other decides where it ranks once…
Content Marketing Marketing Tactics

Best Practices Are Meaningless Without Audience Research

Amanda NatividadBy Amanda Natividad
There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline of success. The problem comes when you employ best practices without personalization or a point of view. Then you’re just leading with some statistically average decision and marketing to… nobody in particular. Certainly not bad enough…
AI/LLMs Marketing

Why Everyone Prompts AI Differently (Even When They Want the Same Thing)

Amanda NatividadBy Amanda Natividad
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same age — to look up local basketball leagues for their kids. My only instructions were to search as though they really wanted a good answer. (And of course, “good” is subjective.) Every single one of them…
Content Marketing Marketing Tactics

Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again

Amanda NatividadBy Amanda Natividad
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely everyone is engrossed with the Beckham family drama, the only other pressing matter at hand is whether to recline your airplane seat, and the cost of $0.79 for a garlic bulb is exorbitant to the point…
AI/LLMs Industry Marketing Predictions Psychology Zero Click

The 5 Big Trends that Will Dominate Marketing in 2026

Rand FishkinBy Rand Fishkin
I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale to back up their prognostications, and, worst of all, fail to grade their previous predictions (how the #$%@ else do you know if you can trust their current ones?!). And yes, I’m looking at you, Gartner,…
Marketing Startups Tactics

Your Next Launch Will Fail Without an Amplifier Strategy

Amanda NatividadBy Amanda Natividad
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation. Every time we separate “product” from “marketing,” we guarantee that one will limp behind the other. I was reminded of this when Rand said in a recent interview with Jacob Cook (for his students at Harvard…
Agencies Data Industry Marketing Research

The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?

Rand FishkinBy Paddy Moogan
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and my investors. Their fears, concerns, successes, and trends are bellwethers for our field as a whole. Is AI hurting or helping marketers? Is the Zero Click costing them clients or gaining them new ones? Are agencies’…

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