The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…
Marketing
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research…
The “Marketing is Evil” Problem.
“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against…
Who Will Amplify This? And Why?
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post,…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
When Choosing Marketing Channels, Visualize the Curve
Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…
One Customer Feedback Email Changed Our Startup’s Trajectory
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…
In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…
Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um……