Category: Marketing

Data Marketing Moz

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

Rand FishkinBy Rand Fishkin
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would de-prioritize such a crucial element…
Data Marketing

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.

Rand FishkinBy Rand Fishkin
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.: If you take the…
Data Marketing

This Chart Does Not Show SEO Is Dying

Rand FishkinBy Rand Fishkin
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See…
Marketing

Some Non-Obvious Advice on Thought Leadership

Rand FishkinBy Rand Fishkin
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader, nor does being a leader enable you to simply think about things AND 2) the term has pretentious and sometimes negative associations. When I hear people describe me that way, I have a viscerally uncomfortable reaction.…

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