Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural…
Marketing
Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: A…
How to Apply SparkToro’s Data and Get Better Marketing Results
Updated April 3, 2024: We relaunched SparkToro! This blog post has been updated to reflect our product’s current functionalities. In 2018, my cofounder, Casey,…
Why You Should Hire Agencies & Consultants (for everything you can)
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great…
Product-Market Fit is a Broken Concept. There’s a Better Way.
The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If…
Six Ways SparkToro’s Early Customers Use Our Product
Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, Market Research,…
Outreach Tips (better than anything you’ll find searching Google)
It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass…
Where Should You Start Marketing a New Business or Product?
There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a…
How to Find Those Hard-to-Reach Audiences in SparkToro… Fast
Updated: April 5th, 2024 (for SparkToro V2) Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their…
Too Much Creative Marketing is Stifled by Attribution
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You…