Category: Marketing

In case you’ve not yet read about Google’s patent on rank modifying for spamming techniques, check out SEO by the Sea and SEOptimise. It’s a clever system from the Google folks designed to dissuade spammers (particularly link spammers) from being confident of their results. The basic premise is simple – after observing rank improving behavior on a page/site (either spammy…

Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn’t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I’m going out on a limb with a suspicion about how Google’s evaluating and…

I constantly hear the refrain that “mobile’s going to change everything.” Everything in this context is typically presumed to mean search, social media, advertising, marketing, and the Internet broadly. Since I’m a marketing professional and a marketing-focused entrepreneur, I’ll ignore the other items and focus on the marketing part of that equation. And, perhaps weirdly, I disagree with the statement…

Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,” and start a process like this: Signals like the snippet and position are important, but you’re biasing your clicks based on the brandname of the domain and the perceived trustworthiness of that brand. Thanks to some…