How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why…
Marketing
Is SEO Opportunity Growing or Shrinking?
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased…
How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)
This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the…
A Case Study in Google’s Use of Visit & Click Data
There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or…
What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years…
SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and…
A Look at the Keyword Research Tool Universe in 2015
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of…
Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same,…
How to Cheat at Creating Great Presentations for Tech & Marketing Audiences
I speak a lot. I make a lot of decks. Heck, I’m even on the board of presentation software startup, HaikuDeck. In the last 3 years,…
The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of…