Category: Marketing

Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn’t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I’m going out on a limb with a suspicion about how Google’s evaluating and…

I constantly hear the refrain that “mobile’s going to change everything.” Everything in this context is typically presumed to mean search, social media, advertising, marketing, and the Internet broadly. Since I’m a marketing professional and a marketing-focused entrepreneur, I’ll ignore the other items and focus on the marketing part of that equation. And, perhaps weirdly, I disagree with the statement…

Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,” and start a process like this: Signals like the snippet and position are important, but you’re biasing your clicks based on the brandname of the domain and the perceived trustworthiness of that brand. Thanks to some…

Because I often speak and write passionately about the value of white hat SEO and broader white hat inbound marketing, there seems to be a weird misconception that I must naturally despise all who engage in black or gray hat tactics. That’s definitely not the case, and I want to make the distinction clear. Doing gray/black hat? Best be sure…