Category: Marketing

Marketing Personal Tactics

How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter

Rand FishkinBy Rand Fishkin
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement (in this case, 10,000+ “impressions” which translates to a respectable 2,880 “viewers” according to LinkedIn). And inevitably, I get comments, DMs, or emails that ask “how do you make those split screen recording videos?” It’s easy…
Data Marketing Product SparkToro Tactics

NEW: Audience Tracking is Now Available in SparkToro

Rand FishkinBy Rand Fishkin
Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis on “most popular” 😉. That data is undoubtedly valuable: it helps folks know where and how to reach their customers online. But, in the two years SparkToro’s been active, we observed a handful of our smartest,…
Data Marketing

Which 3rd-Party Traffic Estimate Best Matches Google Analytics?

Rand FishkinBy Rand Fishkin
In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data from the web marketing community. Over 1,000 participants shared their websites’ traffic (through GA’s oAuth function) with us. We then acquired metrics from four providers of traffic estimate data—SEMRush, Datos, SimilarWeb, and Ahrefs*—and compared these against…
Advertising Marketing Tactics

Trendjacking Without the Cringe

Amanda NatividadBy Amanda Natividad
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will Smith slapping Chris Rock; or make your team do some variation of that corn song on TikTok. If you’re lucky, you’ll get a cheap dopamine thrill from the hundreds (er, dozens?) of likes.…
Data Marketing Tactics

How to Measure “Hard-to-Measure” Marketing Channels

Rand FishkinBy Rand Fishkin
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content, and word-of-mouth. But, never stepped up and made clear how to use metrics, imperfect though they may be, to turn impossible-to-measure into difficult, but possible. Sadly, I’ve never seen a high-quality offering to reliably point-to, either.…
Data Marketing Product SparkToro

Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers

Rand FishkinBy Rand Fishkin
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices & packages, at which time it will be exclusive to…
Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

Rand FishkinBy Rand Fishkin
On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…
Industry Marketing Psychology Tactics

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Amanda NatividadBy Amanda Natividad
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them…
Advertising Marketing SparkToro Tactics

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

Amanda NatividadBy Amanda Natividad
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…
Events Marketing SparkToro Tactics

The Episodic Content Creator’s Guide to Using SparkToro

Rand FishkinBy Rand Fishkin
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…

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