How We Cheat at Conferences (and why you should, too)
Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4 of those years). It started small – I was the only speaker, we had ~100 attendees and the total budget was <$5K. This year, Mozcon had 28 speakers, 800+ in attendance, and a budget of ~$600K+.…