Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
Startups
A Guide to Hosting Your Next Work Retreat
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find…
The Chill Work Manifesto
Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building…
The Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But…
Modern Content Marketing: Your New Growth Flywheel
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high…
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew…
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
How Being Customer-Led Can Double the Impact of Your Traffic
This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors…
The Power of Word of Mouth: How to Find What Influences Your Customers
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both…
Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead…