A Long, Ugly Year of Depression That’s Finally Fading
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s…
Startups
Making Agency Numbers More Transparent
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses…
Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More
A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing…
Launching Adventure Teams at Moz
Like many software companies moving from the early to growth stage, we’ve experienced our fair share of challenges and pains. At the start of…
How Can a CEO Lead Social Media Efforts for Their Company?
One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their…
7 Unlikely Recommendations for Startups & Entrepreneurs
If you’ve been reading this blog much, you know I’m something of a contrarian. One of Moz’s core values is, in fact, to be…
Generosity & Entitlement
I’ve been trying something new at Moz. I schedule 90 minutes every week or two for “office hours,” and invite anyone from any team…
Well, He’s Not Going to Get Very Far
Company culture is incredibly fragile. It’s hard for founders/CEOs/execs to understand how little faith and trust people have in us when we stand up…
We’ll Work for Peanuts. But We Won’t Work Without Meaning.
For the first 6 years of my career, I made less than $20,000/year. For 18 months, I made more, but then I made less…
So Why Do I Have the Platform & the Recognition?
Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,…