How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why…
Startups
Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…
My Last Day at Moz. My First Day at SparkToro.
17 years ago, I dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from…
Moz Returns to SEO
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been…
What I’d Change, Keep the Same, & Don’t Yet Know
The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of…
Why I Believe in Intentional Efforts to Increase Diversity
Wil Reynolds is one of my closest friends. When I reflect on people I love, respect, and want to spend time with (even when…
The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of…
The False Narratives We Tell Ourselves
I carry a story around in my head. It’s not a true story. But it’s a story that’s hard to escape. It goes something…
The 5 Best Things I [______] this Year
It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per…
Negative Self Talk and Self Deprecation
I’m not sure if I can short form blog effectively (like two of my blogging heroes – Brad & Fred), but I’m going to…