Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…
Tactics
Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
Raise your hand if you remember these roundup posts! No? That’s just me? I was the only one paying attention to these in 2008?…
Your Next Launch Will Fail Without an Amplifier Strategy
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation.…
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something…
NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but…
Stop Asking Your Guest Speakers to Do Your Marketing for You
I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to…
We’ve Learned More About How to Appear in AI Answers
Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot…
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on…
Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…