January 2015 - SparkToro

Data Marketing January 26, 2015

This Chart Does Not Show SEO Is Dying

Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See…

Personal Startups January 12, 2015

The False Narratives We Tell Ourselves

By Rand Fishkin

I carry a story around in my head. It’s not a true story. But it’s a story that’s hard to escape. It goes something like this: I started a company with my Mom when I was in my early twenties. We made lots of mistakes and went deeply into debt. We didn’t tell my Dad about that debt, so we…

Personal January 8, 2015

On Being Wrong and Not Knowing the Answer

By Rand Fishkin

There’s the naive view of expertise – the one that we all have as young people – where we think that Eddie Vedder must know absolutely everything there is to know about rock music and Peyton Manning must know more than anyone else about the game of American Football. And then, there’s the more nuanced view of expertise we all…

Month: January 2015

This Chart Does Not Show SEO Is Dying

The False Narratives We Tell Ourselves

On Being Wrong and Not Knowing the Answer

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