Stop Asking Your Guest Speakers to Do Your Marketing for You
I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to…
Marketing
Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on…
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
The One Question I Ask to Know If an Agency Will Be Worth It
Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One…
Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is…
The Case for Zero-Click Content in a Zero-Trust Ecosystem
There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description. It’s not just because it performs…
Exactly What to Measure with Lift Based Marketing Investments
How do you earn budget if attribution is dead and traffic is vanity metric? Lift-based experimentation. That’s when, rather than try to assign a…
In a Zero-Click World, Traffic is a Terrible Goal
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic.…
Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.
It’s a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym “SEO.” Look, I ain’t…
You’ve Done the Audience Research… Now What?
Our friend Tommy Walker, founder of The Content Studio, contributed the following, superb, much-needed article; thank you sir! Tommy was the Editor-in-Chief at ConversionXL,…