Category: SparkToro

Hiring Personal SparkToro Team

Welcoming Kristy Morrison as Chief of Staff

Rand FishkinBy Rand Fishkin
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it’s hard to work, typing and mousework for more than 45 minutes in a row is unbearable, I’ve been to lots of doctors, followed lots of random Internet advice, whatever… I don’t really like complaining about health stuff. But,…
Agencies Product SparkToro

NEW: Upload your agency’s logo and customize your audience research graphs

Rand FishkinBy Rand Fishkin
It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak with the long-requested addition of white labeled, exportable graphs. Now, with an Agency/Enterprise tier account, you can: Hop over to your Account Settings page Upload your logo (PNG, JPG, or SVG up to 2MB) Customize the…
AI/LLMs Data Product SparkToro

NEW: AI Tool & Social Network Usage Graphs are in SparkToro

Rand FishkinBy Rand Fishkin
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization showing only the usage vs. country-level average, the new graph displays exactly the information you’ve been requesting: the percentage of the audience you search for that uses any given search engine and AI tool or social…
AI/LLMs Product SparkToro Tactics

NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways

Rand FishkinBy Rand Fishkin
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but I don’t know what to do next Making the connection between our audience’s behaviors and our marketing actions requires a lot of extra work (export SparkToro report, analyze, make assessments, upload to other systems, etc.) My…
Data Product SparkToro

How to Find Hyper-Specific Audiences with SparkToro’s New AI Features

Rand FishkinBy Rand Fishkin
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing specified-parameter audiences like “Wix.com visitors” or “people with architect in their bio,” you can now zero in on groups as broad or specific as you like — small law firms seeking to improve their websites or…
Data Product SparkToro

SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie

Rand FishkinBy Rand Fishkin
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an Excel visualization expert on top of the 500 other things your boss/team/client expects of you? Friends, we’ve got your back. When you need to make the case for an investment in a particular social channel you…
5-Minute Whiteboards Data Product SparkToro Tactics

How to Use SparkToro + LLMs to Do Marketing Magic

Rand FishkinBy Rand Fishkin
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things that takes humans a long, painful amount of time to replicate. But, they’re also stereotype machines whose reasoning and capabilities, especially in the creative and novel needs that marketing demands, isn’t replacing even 1% of jobs…
Events Seattle SparkToro

A Marketing Conference That Actually Changes Your Mindset

Rand FishkinBy Rand Fishkin
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a tote bag to take home. But when you’re deciding where to spend your budget, time, and energy, the real question is: Which event will actually make an impact on me? That’s the question we asked ourselves…
Data Product SparkToro

We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features

Rand FishkinBy Rand Fishkin
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data, graphed over time. It’s time for an all-new version of SparkToro. Today, we’re releasing a massively upgraded, fully-overhauled version of our audience research platform. <Slaps roof of car> This baby’s got so much audience research juice,…

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