Category: SparkToro

5-Minute Whiteboards Data Product SparkToro Tactics

How to Use SparkToro + LLMs to Do Marketing Magic

Rand FishkinBy Rand Fishkin
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things that takes humans a long, painful amount of time to replicate. But, they’re also stereotype machines whose reasoning and capabilities, especially in the creative and novel needs that marketing demands, isn’t replacing even 1% of jobs…
Events Seattle SparkToro

A Marketing Conference That Actually Changes Your Mindset

Rand FishkinBy Rand Fishkin
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a tote bag to take home. But when you’re deciding where to spend your budget, time, and energy, the real question is: Which event will actually make an impact on me? That’s the question we asked ourselves…
Data Product SparkToro

We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features

Rand FishkinBy Rand Fishkin
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data, graphed over time. It’s time for an all-new version of SparkToro. Today, we’re releasing a massively upgraded, fully-overhauled version of our audience research platform. <Slaps roof of car> This baby’s got so much audience research juice,…
Data Product SparkToro

Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers

Rand FishkinBy Rand Fishkin
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are almost always the same: Are my customers moving from traditional methods of discovery to these platforms? If so, how much? Starting today, SparkToro has the answers. Using clickstream panels from our partners at Datos, we’re able…
Content Marketing Product SparkToro

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

Rand FishkinBy Rand Fishkin
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In fact, this new data is what our customers told us (in a September survey) was the most valuable missing piece in the product: Let me show you what it can do, and why I’m so excited…

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