Category: SparkToro

Content Marketing Product SparkToro

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

Rand FishkinBy Rand Fishkin
Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or audience research applications. In fact, this new data is what our customers told us (in a September survey) was the most valuable missing piece in the product: Let me show you what it can do, and why I’m so excited…
5-Minute Whiteboards Marketing SparkToro Tactics

How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?

Rand FishkinBy Rand Fishkin
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools like ChatGPT, Perplexity, and Gemini. But it’s downright shocking how difficult it is to find high-quality, accurate information about how to do this. Granted, you could just ask ChatGPT (the first answer is decent,…
Events Marketing SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Amanda NatividadBy Amanda Natividad
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a customer from reading a blog post after having Googled, “how…
Product SEO SparkToro

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

Rand FishkinBy Rand Fishkin
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our next few features will focus on expanding V2’s coverage to the UK and Canada, and providing data about the ad platforms that reach an audience. But, before…
Data Product SEO SparkToro

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Rand FishkinBy Rand Fishkin
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows, and provides the frequency (and…
Events Industry Seattle SparkToro

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

Rand FishkinBy Rand Fishkin
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable people were at their most…
Data Product SparkToro

NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent

Rand FishkinBy Rand Fishkin
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is provided alongside a measure of…

Keep up with SparkToro®