Category: SparkToro

Data Marketing Product SparkToro

SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter

Rand FishkinBy Rand Fishkin
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to mere following). But the other big problem is fake followers — accounts that exist on Twitter, technically…
SparkToro Startups

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

Rand FishkinBy Rand Fishkin
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed worlds of software startups. The…
Marketing SparkToro

Announcing SparkToro “Trending” — a Front Page for the Web Marketing World

Rand FishkinBy Rand Fishkin
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop — but none of them quite scratched the itch. Plus, almost all of them were susceptible to rampant spam and/or ugly drama+trolling in the comments. Casey (SparkToro’s cofounder) and I have lots of experience in this…

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