Influence Maps—The Best Marketing Framework You’ve Never Heard Of
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When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses:
“This is amazing! It’s gonna save me so much heartache.”“WTF?! Why didn’t anyone tell me about this before?”
That’s exactly how I felt when I stumbled across the behavioral design field’s Influence Map Framework. In a single,…