Month: January 2022

Marketing SparkToro

How to Invest in Episodic Content that Promotes Itself

Rand FishkinBy Rand Fishkin
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers. But, these can be overcome by crafting episodic content that promotes itself,…
Marketing Tactics

The Case for Permissionless Co-Marketing

Amanda NatividadBy Amanda Natividad
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it. It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned media — where you’re the one organically mentioning someone else.…
Marketing Psychology Tactics

Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

Rand FishkinBy Rand Fishkin
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss. First: when we talk about “content,” we’re talking about all kinds of…

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