How to Measure “Hard-to-Measure” Marketing Channels
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content,…
Data
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes,…
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting)…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best…
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research…
SparkToro’s Year One Retrospective
On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…