Best Practices Are Meaningless Without Audience Research
There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline…
Marketing
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…
Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…
The 5 Big Trends that Will Dominate Marketing in 2026
I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don’t prove their assertions, use anecdotes rather than data at scale…
Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
Raise your hand if you remember these roundup posts! No? That’s just me? I was the only one paying attention to these in 2008?…
Your Next Launch Will Fail Without an Amplifier Strategy
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation.…
The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and…
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something…
The Pinball Customer Journey Has Replaced the Marketing Funnel
I like the marketing funnel. It’s a great analogy, and has served me well for years. I *STILL* think it works reasonably well as…
Stop Asking Your Guest Speakers to Do Your Marketing for You
I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to…