Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
Marketing
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
How to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
How Paid Media Buyers Can Get an Edge in 2024
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his…
How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…
Content Marketing Needs to Evolve Beyond SEO
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…
When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. “Zero-Click Marketing sounds good and…
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Welcome to another edition of 5-Minute Whiteboards. And folks, we’ve got a doozy of a topic. Yes, I’m being intentionally provocative. But it’s because…
The Smarter-Not-Harder Guide to Content Marketing in 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…