Category: Moz

Moz Startups Team

7 Ways We Try to Make Internal Emails Better

Rand FishkinBy Rand Fishkin
Email is a tough communication medium. Conveying tone, voice, attitude and disposition are all stymied by the the format. Efficiency is a good thing over email, but it can lead to suspicion of dismisiveness or even contempt by a reader. And the cycle of misinterpreted emails leading to bad blood between people is something we’ve all experienced. So how do…
Moz Team

Weaponized Humor

Rand FishkinBy Rand Fishkin
There’s a constant fight raging at Moz, and every other scaling startup I’ve seen. On one side are the forces of corporateness – trying to make the workplace a more stodgy, inauthentic, TPS-reports-to-be-filed place. On the other are the defenders of humanity and authenticity – the people who built the company and are, by and large, doing their best to…
Hiring Marketing Moz Team

Why Every Company Should Have a Marketing-Focused Webdev Team

Rand FishkinBy Rand Fishkin
Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.” This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We…
Moz Product Startups

Why Does a Big Funding Round Slow Down Your Pace of Innovation?

Rand FishkinBy Rand Fishkin
“Why can’t we build it faster?!” I’ve never met an entrepreneur in the software field who doesn’t ask themselves that question daily. For a lot of the past few years, I had an excuse: the constraint of capital. But, since April (when we raised $18mm), that argument’s invalidated. There’s an excess of cash on the balance sheet, and yet, from…
Hiring Moz Startups Team

Some Thoughts on Firing Employees

Rand FishkinBy Rand Fishkin
This past week, I read a terrific Quora thread on firing. The depth and breadth of answers shows the wide range of opinions and practices on the subject, and it made me think about the topic for this blog. Companies are rarely transparent about how and why they let people go, so hopefully we can be an exception here, at…
Moz Startups

IPOs, Acquisitions, and The Long Term for Moz

Rand FishkinBy Rand Fishkin
Somehow, the company we started has become somewhat successful and reached some really interesting milestones. Honestly, what SEOmoz has achieved in the past 5 years is beyond what I could have hoped for. It’s exciting and it’s humbling, but it’s also a little bit scary. There are 94 incredible people at the company devoting their professional lives (and often a…
Marketing Moz

Mozcon Feedback & Erica’s Letter to Speakers

Rand FishkinBy Rand Fishkin
I’ve written before on this blog about how we’ve been working to make Mozcon a remarkable outlier in the field of marketing conferences. Today, I received my feedback scores from Erica McGillivray, who (along with Charlene & Jen) did most of the organization and speaker wrangling for the event. I wanted so share that letter here on the blog, as…

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