The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement of harsh, unrelenting judgement.
To amplify or not to amplify? That is the question.
Is it better to consume the content, extract my own value, and then move on, or is this article/tweet/picture/idea/quote worthy of sharing……