Category: Psychology

Moz Personal Psychology Startups

A Long, Ugly Year of Depression That’s Finally Fading

Rand FishkinBy Rand Fishkin
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s an exceptional group. Then, after some meetings, I spoke in the afternoon at Hubspot’s Inbound conference (thankfully just across a long skybridge that connects Boston’s World Trade Center from its Convention Center). This morning, I woke…
Moz Personal Psychology

Can’t Sleep; Caught in The Loop

Rand FishkinBy Rand Fishkin
During the worst weeks of this year, I’ve had this weird mental cycle that, despite being incredibly exhausted, keeps me awake. In my head, I’ve taken to calling it “The Loop.” (photo credit: Geraldine in Paris) The Loop starts out with something small. I’ll be lying awake, in bed, trying to fall asleep, and thinking (as I do most of…
Personal Psychology

Ambition vs. Obligation

Rand FishkinBy Rand Fishkin
Tonight, I’m up late, like I am almost every night. I wanted to write a different post – to put up a “big content” piece I worked on over the weekend while my wife was visiting family in California, but I got too behind on email and other obligations and so it will have to wait. But I couldn’t help…
Moz Psychology Startups Team

Generosity & Entitlement

Rand FishkinBy Rand Fishkin
I’ve been trying something new at Moz. I schedule 90 minutes every week or two for “office hours,” and invite anyone from any team at the company to come visit and chat about whatever’s on their mind. So far, attendance has been sparse (only 1 person the first week, ~10 the 2nd week, and 4 each of the last two…
Marketing Psychology

Why “Optimization” is a Terrible Way to Think About SEO

Rand FishkinBy Rand Fishkin
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding. I recently encountered an example of this in…
Psychology Team

The Uncomfortable Balance

Rand FishkinBy Rand Fishkin
Every CEO, founder, manager, and probably most all of us at some point in our professional lives have asked these two questions: Am I pushing the people on my team too hard? Am I not pushing the people on my team hard enough? These two nag at me all the time. There are days when I marvel at what Mozzers…

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