Category: SparkToro

Data Marketing Product SparkToro

Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers

Rand FishkinBy Rand Fishkin
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices & packages, at which time it will be exclusive to…
Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

Rand FishkinBy Rand Fishkin
On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…
Advertising Marketing SparkToro Tactics

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

Amanda NatividadBy Amanda Natividad
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…
Events Marketing SparkToro Tactics

The Episodic Content Creator’s Guide to Using SparkToro

Rand FishkinBy Rand Fishkin
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…
Hiring Psychology SparkToro Startups Team

SparkToro’s Mission, Vision, and Values: BELUX

Rand FishkinBy Rand Fishkin
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-poster-form, leadership has to build them into the company’s operating systems: how they hire/fire/promote, how they prioritize product investments, treat customers, make decisions around funding and acquisitions, and more. Even…
SparkToro Startups Team

SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?

Rand FishkinBy Rand Fishkin
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I’ll try to share the good, the bad, and the interesting in the hopes it can help other entrepreneurs, especially those considering an alternative to standard, venture-backed funding. First,…
Marketing SparkToro

How to Invest in Episodic Content that Promotes Itself

Rand FishkinBy Rand Fishkin
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers. But, these can be overcome by crafting episodic content that promotes itself,…
Data Product SparkToro

NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)

Rand FishkinBy Rand Fishkin
Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best friend. Much of the information you might have relied on in Facebook’s old Insights tool (before the Cambridge Analytica scandal) or Twitter’s Analytics (before they inexplicably pulled it) is now accessible in SparkToro in a fully…
Data Marketing SparkToro Tactics

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Rand FishkinBy Rand Fishkin
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much)Keyword research for social media marketing(to uncover hashtags, topics, phrases that get used/earn visibility on Instagram, Twitter, Facebook, LinkedIn, Pinterest, et al.)Keyword research for…

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