When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
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“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?”
I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is.
When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our platform-native world. I pointed out…