New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
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Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A Semrush Company). That analysis opened many marketers and creators’ eyes to the reality of how people use Google in 2024, i.e. navigational-heavy, and significantly weighted toward the top few thousand queries.
This quarter, we’re back to examine several…