Month: August 2025

Data Industry Marketing Research

New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped

Rand FishkinBy Rand Fishkin
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them 10X or more each month), and nearly 40% use one AI tools 1X+/month. Despite this massive growth, traditional search engines aren’t going anywhere: 95% of Americans continue to use them each month, and 86% are heavy…
Data Product SparkToro

How to Find Hyper-Specific Audiences with SparkToro’s New AI Features

Rand FishkinBy Rand Fishkin
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing specified-parameter audiences like “Wix.com visitors” or “people with architect in their bio,” you can now zero in on groups as broad or specific as you like — small law firms seeking to improve their websites or…

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