October 2025 - SparkToro

Stop Asking Your Guest Speakers to Do Your Marketing for You

I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to waste anybody’s time, including my own. So when I ask you to co-present with me in a webinar or event, it’s because there’s nobody else I wanted to ask. You were the best possible speaker (or…

5-Minute Whiteboards AI/LLMs Content Marketing SEO Tactics October 9, 2025

We’ve Learned More About How to Appear in AI Answers

By Rand Fishkin

Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot more about how to influence the answers AI tools provide. This is particularly relevant for those seeking to have their brand names (or websites) appear when ChatGPT, CoPilot, Claude, Gemini, or others are asked for “the…

Marketing Tactics October 6, 2025

Content as a Service (CaaS): The Framework That Aligns Marketing with the Business

By Amanda Natividad

Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with content… that does nothing. Because…

Month: October 2025

Stop Asking Your Guest Speakers to Do Your Marketing for You

We’ve Learned More About How to Appear in AI Answers

Content as a Service (CaaS): The Framework That Aligns Marketing with the Business

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