Month: November 2025

5-Minute Whiteboards Analytics Marketing Tactics Zero Click

The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create

Rand FishkinBy Rand Fishkin
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something shaped like a ball bouncing around a pinball-machine. These modern buyer journeys bounce back and forth between channels and content in ways that can’t be readily modeled nor cleanly attributed (despite what your analytics tool tells…
5-Minute Whiteboards Marketing Psychology Zero Click

The Pinball Customer Journey Has Replaced the Marketing Funnel

Rand FishkinBy Rand Fishkin
I like the marketing funnel. It’s a great analogy, and has served me well for years. I *STILL* think it works reasonably well as a way to describe how businesses experience the various points at which they engage/interact with users before they become customers. But, we cannot bury our heads in the sand and pretend it’s a reasonable way to…
Hiring Personal Team

Welcoming Kristy Morrison as Chief of Staff

Rand FishkinBy Rand Fishkin
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it’s hard to work, typing and mousework for more than 45 minutes in a row is unbearable, I’ve been to lots of doctors, followed lots of random Internet advice, whatever… I don’t really like complaining about health stuff. But,…
Agencies Product SparkToro

NEW: Upload your agency’s logo and customize your audience research graphs

Rand FishkinBy Rand Fishkin
It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak with the long-requested addition of white labeled, exportable graphs. Now, with an Agency/Enterprise tier account, you can: Hop over to your Account Settings page Upload your logo (PNG, JPG, or SVG up to 2MB) Customize the…
AI/LLMs Data Product SparkToro

NEW: AI Tool & Social Network Usage Graphs are in SparkToro

Rand FishkinBy Rand Fishkin
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization showing only the usage vs. country-level average, the new graph displays exactly the information you’ve been requesting: the percentage of the audience you search for that uses any given search engine and AI tool or social…
AI/LLMs Product SparkToro Tactics

NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways

Rand FishkinBy Rand Fishkin
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but I don’t know what to do next Making the connection between our audience’s behaviors and our marketing actions requires a lot of extra work (export SparkToro report, analyze, make assessments, upload to other systems, etc.) My…

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