SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
Product
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Updated April 10, 2024: We relaunched SparkToro with new data sources. In that update, we also renamed “Custom Search” to “Advanced Search.” If you have a…
NEW: Audience Tracking is Now Available in SparkToro
Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis…
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes,…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best…
SparkToro’s Year One Retrospective
On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…
One Customer Feedback Email Changed Our Startup’s Trajectory
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…