The BRAND New V3 of SparkToro Is Here
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
Team
Welcoming Kristy Morrison as Chief of Staff
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it’s hard to…
The Chill Work Guide to Hiring and Managing Agencies
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the…
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
A Guide to Hosting Your Next Work Retreat
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find…
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…
The Chill Work Manifesto
Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building…
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite…
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
You can’t hire ambitious people and then ask them to stop being ambitious.
Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track…