Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
By
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post.
That’s how you end up “keeping the lights on” with content… that does nothing.
Because…