Tag: sparktogether

Events Seattle SparkToro

A Marketing Conference That Actually Changes Your Mindset

Rand FishkinBy Rand Fishkin
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a tote bag to take home. But when you’re deciding where to spend your budget, time, and energy, the real question is: Which event will actually make an impact on me? That’s the question we asked ourselves…
Events Marketing SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Amanda NatividadBy Amanda Natividad
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a customer from reading a blog post after having Googled, “how…

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