Month: June 2022

Advertising Marketing SparkToro Tactics

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

Amanda NatividadBy Amanda Natividad
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…
Events Marketing SparkToro Tactics

The Episodic Content Creator’s Guide to Using SparkToro

Rand FishkinBy Rand Fishkin
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…
Events Industry Marketing Predictions Psychology Startups

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products

Rand FishkinBy Rand Fishkin
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress that might fix this. Thankfully,…
Marketing

You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.

Amanda NatividadBy Amanda Natividad
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative…

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