New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity

For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often expanded to include the major AI tools: ChatGPT, Claude, Deepseek, CoPilot, and Gemini. We found this broader definition welcome, but a little strange. If ChatGPT is search, why isn’t Instagram? Or YouTube? Or Amazon? It struck…