Marketing

Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care

We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may be running two separate systems that work together to determine what shows up in the feed. One system decides whether your post should even be considered for someone’s feed. The other decides where it ranks once…
AI/LLMs Data Product SparkToro

NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more

“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re searching and prompting?” For a long time, the answer was only yes to 50% of that request. Starting today, we’ve got it all. Research any audience in SparkToro and we’ll show you the prompt topics they’re…
AI/LLMs Product SparkToro

How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade

For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude vs. Bing, and dozens of other search engines and AI tools. But… well, we’re a bit embarassed to say this… that data used clickstream visitation, NOT search and prompting activity. When we conducted our research last…

New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity

For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often expanded to include the major AI tools: ChatGPT, Claude, Deepseek, CoPilot, and Gemini. We found this broader definition welcome, but a little strange. If ChatGPT is search, why isn’t Instagram? Or YouTube? Or Amazon? It struck…