Data

Avast’s Shutdown of Jumpshot Will Harm the Web and the World

Last night, I got an email from Deren Baker, Jumpshot’s CEO, informing me that the business would be winding down at the behest of…

Rand Fishkin 30 Jan 2020 8 min read

Marketers Say Most of Google’s Public Statements Are False or Misleading

In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated…

Rand Fishkin 14 Oct 2019 4 min read

Less than Half of Google Searches Now Result in a Click

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all…

Rand Fishkin 13 Aug 2019 7 min read

How Much of Google’s Search Traffic is Left for Anyone But Themselves?

In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot……

Rand Fishkin 17 Jun 2019 6 min read

Google’s European Monopoly (& Shrinking Click-Through Opportunities)

In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties…

Rand Fishkin 23 Jan 2019 4 min read

Google CTR in 2018: Paid, Organic, & No-Click Searches

When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…

Rand Fishkin 30 Oct 2018 4 min read

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…

Rand Fishkin 16 Oct 2018 4 min read

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