Category: Startups

Startups

Why Web Marketers Should Invest in Demand Creation

Rand FishkinBy Rand Fishkin
Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a lot of practitioners who’d argue that movie studios should be investing more effort into ranking in the lists, news items, and search results that show for those queries. After all, according to the Moz Explorer tool,…
Hiring Psychology Startups Team

Why Elon Musk’s “People as Vectors” Analogy Resonates

Rand FishkinBy Rand Fishkin
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation. Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find…
Moz Startups Team

Moz Returns to SEO

Rand FishkinBy Rand Fishkin
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read…
Startups

The 5 Best Things I [______] this Year

Rand FishkinBy Rand Fishkin
It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per usual, my email’s a little slower than normal, my Twitter feed a little more empty, my Google+ feed likewise. It’s nice. But then, I find myself with 30 minutes on my in-laws’ couch, waiting for someone…

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