Category: Zero Click

Marketing Tactics Zero Click

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Amanda NatividadBy Amanda Natividad
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out. Our twice-monthly audience research newsletter goes out to about 60,000 people…
5-Minute Whiteboards Marketing Tactics Zero Click

5-Minute Whiteboard: Zero-Click Marketing 101

Rand FishkinBy Rand Fishkin
When did you first promote content on the Internet? Some of us have been doing it long enough to—GASP—remember when Facebook post CTRs were 10%. Yes, folks, that meant a full 15% of all your Facebook page likes (back then we called them “fans”) would click a link you posted, and then we web marketers would complain that it was…
Industry Marketing Psychology Tactics Zero Click

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Amanda NatividadBy Amanda Natividad
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them…

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