Category: Data

Data Marketing

More Retweets Lead to More Twitter Followers, Right?

Rand FishkinBy Rand Fishkin
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days: The spikes are probably days when I’ve sent some awesome…
Data Marketing

10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing

Rand FishkinBy Rand Fishkin
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s put together. (from Avinash’s post)…
Data

Why You Can’t Trust Comscore’s Search Market Share Numbers

Rand FishkinBy Rand Fishkin
Nearly every media source in the United States uses Comscore’s data to report on Google, Bing, Yahoo!, AOL and other engines. Even the US government, when analyzing Google’s potential monopoly status used these figures. Yet, this data is completely misleading. Here’s what Comscore says Google’s current market share looks like: Yet, many folks who run analytics on their websites see…

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